I Say designs clothes for women of all body shapes. Clothes with a unique fit that strengthens the individual woman's well-being and self-confidence.
I Say wants to contribute positively to a healthier body ideal. All women, regardless of body shape, must be able to feel beautiful and comfortable.
Our job is to make it easier for all women to find modern clothes that fit their body shape. Life is not perfect, your body is not perfect and that's ok. We want to show that all body shapes have their qualities that one should be proud of.