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Who are we?

I SAY is driven by the desire to make women feel beautiful and comfortable. Every single day. Regardless of shape, size and age.

We are a clothing brand for women. For us, independence means everything. That is the prerequisite for being able to focus on what we believe in. We are driven by the desire to make women feel beautiful and comfortable. Every single day. Regardless of shape, size and age.

Behind the company are Britt and Søren Andreassen. We live in Them - a small town in central Jutland, which has light, air and room to think big. And we do. Because I SAY is an independent brand. We do as we please.

Over the years, I SAY has created a close relationship with a handful of carefully selected manufacturers. This means that I SAY can deliver a flexible and uniformly high quality. At the same time, it provides a full overview and transparency in relation to the production conditions.

We are all unique. And what makes I SAY unique is that we understand it. And we do something about it.

Our design is spacious - we dress all women. Regardless of shape, size and age. We know that the right attire makes a world of difference. When we create clothes that fit the shape and size of real women, we make the women feel more confident. And who would not want that?

Every single piece of clothing from our hand is designed to feel comfortable while highlighting the most beautiful of each woman. Whether it's a pair of cowboy pants or a nice party dress. It is a simple and honest recipe that is understandable. The same goes for our production. We are honest as an open book and everyone must read along. We are proud of and would rather than like to talk about our production, which takes place under proper conditions - as sustainably as possible.

... it makes us unique. And it allows you to be yourself.

Unique as you are.

Why should you trust us?
Our manufacturing scale and scope carries with it a responsibility to respect our workforce, to choose production facilities that offer decent conditions and to select raw materials with an eye on sustainability. We work hard to make clothing that meets BCI, Oekotex and other internationally recognized standards and we offer full disclosure.
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